2023
Facing new situations and new beginnings
Hpures Germany summarises the past
Welcome to the future, grandly organised
"Nationwide Linkage Explosive Product Activity"
Together with a group of partners to launch the first battle of the new marketing!
Ms Li Zhibin, General Manager of Hpures Germany, held an online launching ceremony for the national campaign.
Into 2023, with the opening of the epidemic, the global economy in the second half of the year will usher in a gradual economic recovery, a huge wave of global consumer demand is surging. Central policy, local governments and the Development and Reform Commission Ministry of Housing and Construction constantly out of the new real estate stimulus policies, urban village renovation, subscription loans do not subscribe, allowing local governments to take should be the place to formulate the purchase of housing loan policy, to protect the sound development of real estate, undoubtedly, for the real estate market, home furnishing market, direct drinking water market, whole-house water purification market will be a very big good, but at the same time, the physical shops are facing customers into the shop less, difficult to turnover turnover Few difficulties. To this end, Hpures headquarters stepped into the market economy and the Internet, the prevalence of new media at the moment, decided to create a pop-up machine to support the operation of offline shops, and through Tmall, Jingdong, short videos, Xiaohongshu, Jitterbug, and other new media, to achieve the days of the Internet network, the network of physical shops to experience the transaction, the network of resources fission, rapid dissemination of the three-network marketing to achieve the performance of the national market doubled, counter-trend growth, to seize the market!
In the past few years, the headquarters through market analysis, consumer insights, new marketing dynamics, exploration and practice, put forward the communication and marketing transformation is an important proposition of the current economic development of the physical shops, the continuation of the physical shops customer acquisition channels, the national linkage activities, Jitterbites with the city into the hinterland of the physical shops, so that the physical shops to take the initiative through the city Jitterbites to get customers, the headquarters empowered on-line "to the shop with the city", "live with the city," "the same city" courses, short video marketing, live marketing has become the main battlefield of Hpures physical stores explosive products gathering war. The short video marketing and live marketing have become the main battlefield for Hpures' physical shops to gather explosive products, linking the offline shops to Jitterbug in the same city, and aiming the business scope at the "high-frequency + just-demand" Jitterbug in the same city retailing. Headquarters opened online purchase channels, Jingdong, Tmall, live with goods, through the "headquarters of the e-commerce + shops around the undertaking" marketing approach, not only let consumers feel the ultimate joy of e-commerce shopping: do not go out to save money, do not have to wait for the order, delivered directly to the home or the company, saving time and effort, but also directly to let the physical shop sales growth! , bringing to life the life of the physical shop customer acquisition.
This national linkage marketing activities, the main force to explosive under the kitchen intelligent Ro water purifier M600-C for sales of single product, the headquarters has been 2 months in advance online, offline to play a good word of mouth retaining wall, August 8 release online, offline discount prices, the company also made an unprecedented huge subsidies. For consumers, through the activities of the boom to stimulate a lot of consumer desire and consumption potential, to give the strength of the offline shops price support, so that the consumer end of the pure and simple benefits, while looking at the whole industry, through the whole line of the same city jitterbugs layout to the shop to bring consumers a more convenient shopping experience and not lose the traditional e-commerce product prices and real service experience, on the cost-effective, Hpures has helped consumers to think well! Hpures has already helped consumers think well.
The winter of 2022 has passed, the market consumer confidence is recovering, real estate are continuing to unbundle, there are many projects also restarted, so we have reason to believe that in 2023 we whole house water purification ushered in a new opening year.
Hpures HQ Empowerment Team A 3-session training course on "Shake Shack Same City Stores" with instructor Ma Zhensong.
Many agents will worry that they do not know how to do effective same-city jitterbug content, here, Hpures headquarters also arranged a good entity business jitterbug same-city empowerment mentor, hand in hand from 0 to 1 account building, video shooting, publishing skills, how to reach a deal through effective content and a series of courses. Open the new cognition, practice effective ways to turnover, let us together to participate in the wave of the era of jittery communication.
At the same time, 2023Hpures national linkage activities in the same city shops Jitterbug short video also set up incentive policies
In 2023, we will discover the shortcomings and short boards together with each partner, adjust the state and start again! I believe that in 2023, through the guidance of the policy, with the agents and partners to embrace change, conversion mode, consolidate the mid-range market share, to develop high-end customer market. Grasp the moment, use the brand resources, to achieve the status and wealth sublimation.
Facing the fast-changing consumer market, Hpures has always been committed to creating an open, mutually beneficial and win-win development platform for every partner.
This year, Hpures focuses on the needs of the new generation of home users, creating a new product matrix and combining it with strong marketing activities, which will drive business growth.
Building on the Beginning
Oars for the future
The "2023 National Linkage Online and Offline Explosive Products Activity" was officially launched.
Dare to be the first, the spirit of courage to move forward
Meet the future