Hpures by "differentiation" breakthrough, commercial water purifier manufacturers to seize the high point of high-end water purification industry

Affected by the epidemic environment, the traditional home appliance industry is not satisfactory, but the performance of high-end home appliances is remarkable, thanks to consumers' pursuit of health and high-end categories. So, in the highly competitive high-end home appliance market, why does Hpures, the German whole-house water purification brand, dare to quickly seize the beach and where does the bottom line come from?

Hpures accurately grasps consumer trends and holds the trump card of "differentiation".

In 2019, China's per capita GDP broke through 10,000 U.S. dollars, and from the world's experience, this is the tipping point of consumption iteration, and the social consumption structure can be changed under the drive of the growth of per capita disposable income, and the driving force of China's water purification market has shifted from demographic dividend to quality-oriented consumption.

The upgrading of the water purification industry is imperative, leading the quality of life of consumers has become the direction of development, and the growth space of the high-end market is being opened.

Germany Hpures Water Group after more than eighty years of deep precipitation, operating in China for more than a decade, has been launching high-end water purification products, do the international high-end water purification brand originating from Germany, injecting confidence and vitality into the industry.

However, the challenges faced by Hpures have just begun. Because of the high-end water purification market targeting a small number of brands, Germany Bishi, the United States, the United States Conagan, the United States Excelsior and other brands have long been the layout of the high-end market, China's local brands have also entered. From the local water purification brands to experienced overseas manufacturers, this highly competitive battle of the beach, who dare not take it lightly.

Surrounded by strong enemies, how to break out? It can be said that who can boldly take the lead in the transformation, avoiding the mass product route, to create a " differentiated " high-end water purification is the key initiative of enterprises to seize the high ground. hpures hold the " differentiated " trump card, from the following two aspects, the practice of high-end water purification of the strategic development of the path to a more in line with the needs of the user, driven by the concept of aesthetics of life a small step ahead of the industry.

Whole-house water purification attributes are obvious: make water purification "useable" and "drinkable".

For a long time, the concept of whole-house water purification and water purifiers is difficult for people to distinguish, and there are many consumers who think that the product functions are more or less the same. So, what is the true meaning of high-end whole-house water purification?

Whole house water purification should not just provide a variety of complex functions of the operation of the machine for people to choose, but should have the ability to solve the factors that interfere with the health of life and comfortable experience. As a dedicated whole-house water purification brand, Hpures believes that making water purification "useable" and "drinkable" is the direction that should be advocated and worked on.

In the next 5 years Hpures strategic layout, the goal is to drive the quality of life with extremely easy to understand water purification products, so that the water purification products are more comprehensive, to achieve the customisation of home scenes.

Hpures will be the pre-filter, central water purifier, central water softener, embedded pipeline machine and other upgraded products and fine art design, to build a complete set of solutions - high-end villa life solutions, to set off a new high-end water purification scene revolution, to promote the industry to enter the " high-end exclusive scene " era. This is also the core competitiveness of Hpures to occupy a place in the high-end water purification market.

Hpures guides design with rational aesthetics: letting life evolve

Along with the trend of consumption upgrading, the emerging middle class has gradually taken over the right to speak in the purchase and become the main force of consumption in China, and cost-effective is no longer the label of the emerging middle class circle. According to the "2022 Ten Nest Stream Life User Research Report", the emerging middle class tends to prefer experiential (71.5%) and high-tech technology (61.7%) products when shopping for products. It is clear enough that mainstream consumers are increasingly demanding quality of life, from consumption upgrade to taste upgrade, and they are also more willing to pay a premium for higher taste of design.

The market needs high-end, the brand wants high-end, the user likes high-end, the three parties work together to promote the consumption of high-end water purification gradually warmed up, boosting the high-end process of the water purification market. hpures is different in that, with the villa aesthetics to promote the evolution of life, home, the quality of the design and the perfect integration of water purification products. Hpures is different in that it promotes the evolution of life and home with villa aesthetics, and perfectly integrates quality design and water purification products to satisfy the needs of modern people for a healthy lifestyle, and to match their pursuit of minimalist aesthetics.

Hpures grasp the curve path of the evolution of aesthetics of life, simple to master complexity, so that the product becomes a home art, baked, practice harmony between man and nature, expressing people's loyalty to nature, loyalty to the heart of the emotion, to achieve a balance of practical and artistic sense of fusion, Hpures products as a natural extension of spatial design, a better sense of spatial relations constitute a sense of continuity to achieve the aesthetics of the spatial design style! Consistency, low-key minimalism and invisible in space.

Hpures, as the promoter and leader of water purification evolution, comprehensively demonstrates the connotation of the villa aesthetic lifestyle, creates high-end quality of life scenarios, and then leads users to the evolution of higher-order life.

However, the road ahead is still long. High-end home appliance market is the blue ocean is also a competitive battlefield, the battle of the winners and losers, will be given by consumers to give the final answer.